Photo by Karolina Grabowska from Pexels

Photo by Karolina Grabowska from Pexels

If you are in sales you have no doubt heard, “I don’t have the budget.” What do most people do? They give up. That excuse ends most sales conversations. Instead of giving up reevaluate your approach because I can guarantee you, they have a budget. Budget isn't a real blocker. What they are saying is they don’t feel the need to continue this conversation because they don't understand the value. As a salesperson, your job is to identify whether the real blocker is: value, timing, or access to…

Rebekah Shields

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